Most small businesses don’t need an elaborate or expensive website to tell their customers their story. Most website developers only create either expensive, or poor quality websites. We provide affordable and transparent quality.
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Things to Know
Before making a website decision, review the following key factors of how Websites fit into the business marketing mix, what you need to be ready to make one, and what to avoid.
It’s important that a website is both visually appealing and useful to your customers and potential customers. Your website should include, at the minimum, who you are, what you do, where you do it, and how to contact you. With the near extinction of the phone book, your website is now expected to be a source of reliable and updated information – don’t let it fall too far in your priorities!
Aside from the bare-bones basics of information to include on your website, you must include content in order to capture new customers. Search engines such as Google and the human brain have something in common – they determine if your business is reliable worth looking into by words you provide them. Understanding the intricacies of Google algorithms isn’t something I’d expect the average business owner to do, so as simply as I can put it, include two paragraphs of good content per page.
UX is a fairly new term. It is a shortened term for User Experience, and is an important part of website design. If your “Contact Us” button is in an unusual location, or if your website plays music very loudly upon arrival, or has several popups interrupting your guests, you may be providing a poor user experience. It’s easy to track, however, by looking at a metric called bounce-rate, which is the percentage of website visitors who immediately leave your website without browsing. Maybe your visitors are browsing your website and choosing to shop with you, but the link to “How to find us” is broken. UX is important, and an outsider’s perspective on your website can help identify some of those issues.
Yes, and no. There are many excellent opportunities for inexpensive website setup and maintenance. Unfortunately, some lack visual appeal, some lack functionality, and most designers or companies offering attractive websites with everything you need tend to charge exorbitantly expensive one-time rates, or high monthly fees.
In most cases, you can have a website up and running within a week or two. In cases of e-commerce with a lot of inventory options, it may take longer. Highly technical websites may need continuous work to improve content. Most small businesses could have a website up and running within 2 days, outside of the time it may take to transfer an existing domain (url or web address) to the hosting platform (internet database that stores your website), and possibly setup of a new hosting platform.
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