The 51st Hour Strategy | How to Know It’s Time to Outsource Your Marketing

Let’s be honest—if you wanted to start a marketing business, you would have already. One thing a good entrepreneur does is capitalize on what they’re good at. So those landscapers start a lawn care business. Those mechanics open a shop. The house flippers start an entire corporate housing company. They build it alone, with sweat and tears, until they can bring on others—until their business can stand on its own two feet.

And just when momentum starts building, two things can happen:

Burnout.
Plateau.

The truth is, most business owners aren’t marketers. And they only have so many hours in the day. After 50 hours in a single week, humans tend to decline. Their health begins to suffer, they don’t sleep well, they lose motivation, and they lack the energy to do “one more thing.”

That’s where we come in. We take the 51st hour so you don’t have to.

Outsourcing doesn’t mean you’re failing. If you’re in the middle of building your business, you’re dumping hours and hours into sweat equity—and a high-quality marketer can come with a steep salary (not to mention, they’re hard to find).

But what other option do you have?

If you don’t do it, who will? Nobody.

You might think you’re doing an adequate job marketing your own business, but there’s a good chance you’re falling behind.

Here are four signs you’re spending too much time on marketing:

• You’re working 50+ hours a week and still falling behind
• Marketing tasks keep getting pushed to the bottom of your list
• You’re inconsistent with content, social media, or emails
• Your website hasn’t been touched in months

(And do you even know what SEO means?)

Remember those hard-to-find marketers with the high price tag? They’re hard to find because digital marketing is such an expansive field. Not many people are experts in everything. That’s why the large corporations you’re competing against have entire teams devoted solely to marketing.

That’s where we come in. We’re the entire team—without the high price tag. What if you could have a full marketing department on your side for the price of one employee? Every member of our team specializes in something different, and we work together to get your business more business.

Here are just a few of the things we can do for you:

• Content creation (blogs, email, social posts)
• SEO and website updates
• Analytics and lead tracking

Paid ads and campaign management

Hour51 is a small business, so we know what it’s like to pour everything you have into something. We know what it’s like to see your business fall further behind your competitors—and not have the time or energy to turn it around. But we’ve also seen small businesses just like yours grow, expand, and thrive with a smart marketing plan in place.

We’re not saying it’s easy—but it is possible.

Whether you decide that we’re the right team to help you or not, here are a few guidelines when choosing a digital marketing agency:

• Look for agencies that work with businesses your size
  
  
• Avoid “one-size-fits-all” packages—look for strategy
• Ask about transparency, reporting, and communication

Most people don’t start a business because they’re bored. They want to build a future—for themselves and their families. They want something sustainable. Something to be proud of. They don’t have time to sit around figuring out Google algorithms, what SEO means, or how to create engaging content on Instagram.

With a marketing agency, you can get back to building your business in the field—and go home at night knowing we’re building your business on the web.

If you’re hitting the wall at 50 hours, let us handle the 51st. Learn more at hour51.com.