51 Shades of Marketing

A collection of our thoughts and insights into Small Business Marketing

  • The End of Google’s Business Profile Websites: What’s Your Next Move?

    Are you a business owner who has been using Google's Business Profile website builder to create and showcase your online presence? Well, I have some news for you. Starting from March 1, 2024, Google will no longer support these websites, and that means your hard work and efforts will vanish into thin air.

  • Marketing on a Dime: Bootstrapping for Small Businesses

    In the world of startups and small businesses, every dime counts. So, what do you do when you have lofty ambitions but a shoestring budget? Welcome to bootstrapping, where being frugal doesn't mean compromising on quality or results. Here's some tips and tricks to make a big impact on a small budget.

  • When SEO Isn’t the Silver Bullet: Choosing the Right Marketing Strategy

    In today's digital age, when 'Search Engine Optimization' or SEO gets thrown around as the ultimate solution for every business online, it's important to remember that while SEO is powerful, it isn't always the best fit for every company.

  • Marketing Agency Red Flags: Navigating the Pitfalls

    The digital age has given rise to countless marketing agencies, all promising to skyrocket your brand's presence and boost your ROI. While many uphold their promises, others can be more smoke and mirrors than substance.

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